Customers are the lifeblood of your business, and that means one of your most crucial tasks as an owner/manager is to ensure a constant stream of people that want to buy your product have access to your company. The good news is there are some incredibly practical ways you can increase the number of customers your business has. Read on to find out what they are. 

 

Prioritize customer service  

 

Another way that you can increase the number of customers your business has is to prioritize customer service. Many people think that this is about setting up a complaints line or email, but genuinely effective customer service is about so much more! Indeed, if you truly want to delight your customers at every opportunity (and if you want more customers you should), you need to put their experience at the centre of everything they do. That means thinking carefully about their entire journey from first discovering your brand and product, to making a purchase, to aftercare and retention. 

 

The great thing about prioritizing your customer’s experience is that if you do it right, your previous customers will evangelize to potential new customers, and grow your customer base, without much need for the other tactics discussed in this post at all! 

 

Generate some buzz 

 

You can also drum up some more customers by getting your product or brand featured in the national press. A lot of companies avoid this option because they are under the impression that they need to work with a professional PR firm to achieve it. However, this is not the case. It's a lot easier to get your business, or product featured in the media than you might expect. 

 

First of all, you need to create a media-worthy story around your product. Then you will need to create a well-written, and engaging article or press release on this topic. After that, you need to contact the right people – journalists. Several websites allow you to do this, and you can use the #JournoRequest hashtag on Twitter as well. 

 

Work with a customer acquisition specialist 

 

Working with a customer acquisition specialist is another excellent option if you are looking to increase the number of customers that your business has. Although, it's best to beware of generalists when it comes to this type of service. Instead, you’ll want to look for lead generators or customer acquisition specialists that have plenty of experience working in your industry. 

 

For example, if you offer business insurance to multinational companies you’ll need an acquisition specialist that not only can identify the biggest multinational companies to target, but that has a network of people that already work in that space that they can contact for leads. 

 

Similarly, if you need to source clients for your community solar farm program, then you will want to find a community solar customer acquisition specialist to work with. Otherwise, you may run the risk that the person you choose to generate leads doesn’t understand the specific threats and opportunities in your sector. 

 

Work with other businesses & brands 

 

Collaborations are incredibly popular right now, and you can use this to the advantage of your business and to gain more customers. For example, one of the most famous brand collaborations of the moment is Doritos and Burger King, which has created a great deal of buzz, and increased sales for both parties. 

 

Such collaborations only work when both of the brand's target audiences are similar. Bear this in mind if you want to start your collaboration and look for another brand that appeals to a similar target demographic as your business does. 

 

Leverage social media

 

Finally, if you are looking to drum up more customers for your business, then social media can be a very useful tool indeed. This is because social media presents a unique opportunity for your brand to become a regular part of potential consumers' lives. After all, people spend a great deal of their time on social media, and if you can be a positive part of that experience, you will be able to build up a relationship and level of trust that will not only help drive more customers to your site but also make them more likely to convert when they get there. 

 

 

However, the key to a successful social media presence is that you do not make it too promotional. This is because no matter how big a fan someone is of your products, they won’t only want to see that kind of content from you. Instead, make sure you create content that is non-promotion, and that is designed to engage your target audience as this will be much more effective.